PaintBox & Impact210 Create New Cross-Cultural Advertising Model
(ContentDesk) September 22, 2005 -- Impact210 and PaintBox advertising have entered an agreement together to create what Ad Age considers to be one of the next big ideas in specialized advertising. With a partnership of cross-cultural specialists, PaintBox and Impact210 will craft non-traditional marketing communication programs that are relevant to consumers of the cross-cultural psychographic. Our mission is to promote cultural understanding, celebrate diversity and foster global harmony. We create a stronger connection between brands and trendsetters by offering real cultural benefits that change consumers' lives for the better. "God puts people in your life for a reason, a season or a lifetime.
I trust that this will be a lifetime relationship," assures Chris Surrey, Partner and Creative Visionary, PaintBox Advertising.The new consumers are youth minded, trend savvy and have enough discretionary income to spur sales volume of any brand. Their values transcend ethnicity, but are tied by the shared values of individualism and attitudes which make them a global phenomenon. They are not loyal to any particular brand, but their influence on most brands allows them to be the catalyst for the general market consumer. They're inundated with countless marketing messages, from video games to Internet, from text messaging to Tivo, which has caused them to cycle through trends faster and their attention spans to decrease to the point that traditional advertising no longer resonates with this psychographic. We refer to them as the Cross-Cultural Trendsetters.Introducing PaintBox Advertising, founded in 2005, a new form of cross-cultural insight, integrated go-to market strategy, emerging media and creative development shop that was specifically created to help brands understand and reach this fast-growing and highly-influential cross-cultural psychographic.
Through its strategic planning and research capabilities, PaintBox has a number of cutting-edge, proprietary products such as "Street Pulse," "Message Meter," and "Urban Agents" that keep the agency and its clients plugged into cross-cultural consumers. "We are very excited about the potential of this collaboration," states Michael Fomkin, CEO Impact210.About Impact210:Newly launched in 2005, Impact210 welcomes talent to visit our 5,000 square foot state of the art facility, conveniently located in SOHO, the fashion center of New York City, featuring both a spacious photo and casting studio, conference rooms, office space, a computer center with wi-fi internet access, full service caf?, plasma TVs and a DJ booth, available for holding open calls, photo shoots, meetings, presentations and workshops..
6 Ways To Fund Your New Business
I'm often asked: what is the best way to finance a new business venture. This question is usually followed by "So, do you ever invest in new business ventures?"
The answers, respectively, are: 1. there is no "best" way to fund a new business; and 2. I do invest in new business ventures, but darn it I can't today because I left my checkbook in my other suit.
The truth is there are a variety of ways to finance a new business and which way is best for you depends totally on your product, your market, your financial requirements, your burn rate, and most importantly, your personal and financial situation.
So with that in mind, here are a few of the most common ways to finance a new business without hitting old Tim up for a loan. Keep in mind that all methods have pros and cons and some (or most) may not work for your specific situation.
No matter what financing method you choose thoroughly investigate the ups and downs and don't jump in...
6 Ways To Fund Your New Business
Plasma tv > 6 Ways To Fund Your New Business
Plasma HDTV
Plasma televisions are based on a new technology that utilizes a unique display panel that alleviates the need for a cathode-ray picture tube. One of the major benefits of buying these televisions is that they are sized to accommodate new HDTV 16:9 aspect ratios and have a similar pixel resolution to a personal computer monitor. This provides the product the maximum picture clarity. In other words, a plasma display has an emissive flat panel display in which light is created by phosphors that are excited by a plasma discharge between two flat panels of glass. The gas discharge contains no mercury, but instead has a mixture of noble gases.
One of the basic things that the plasma screen does is illuminate the tiny colored fluorescent lights to form an image. Three fluorescent lights are red, green and blue, and constitute each pixel.
Plasma is stated to be the "Fourth State of Matter", after solid, liquid and gas. It is considered a distinct state of matter that contains...
Plasma tv > Plasma HDTV
Portray Simple Pleasure on your PSP
(ContentDesk) December 1, 2005 -- The image most people have of computer game enthusiasts is of a teenager who spends all his time in his bedroom. This stereotype could soon be a thing of the past as a growing army of commuters are being spotted travelling and playing Sonys new handheld games PSP console.
The device not only allows you to play games on a widescreen 4.3 inch screen but also enjoy podcasts, videoblogs, music files, read ebooks and play videos. The pocketsize media players are the must have present for urban commuters this Christmas. There are often tedious delays in a commuters existence, so escape is sorely needed.
I love my Chillart film - its the perfect way for me to relax, said James Fox, Lawyer from London. This younger, affluent demographic of gamers have limited content available for their PSP-time, so we were delighted to work with Chris Parry from 24-7 DVD Ltd to create a moment of respite for these content-hungry commuters, said Natascha...
Portray Simple Pleasure on your PSP
Plasma tv > Portray Simple Pleasure on your PSP
ForeverGreen Launches New Category Creator
(ContentDesk) October 7, 2005 -- Scientists at NASA theorize that some 3 1/2 billion years ago, the world was changed forever. The appearance of tiny organisms with the ability to convert sunlight, warmth, water and minerals into protein, carbohydrates, vitamins and amino acids marked the beginning of life. Phytoplankton, the single-cell plants are the basis of all other life forms on planet earth, they are the 'vegetation' of the ocean. Marine Phytoplankton are responsible for making up to 90% of Earth's oxygen. Marine phytoplankton are the food utilized by some of the world's largest and longest living animals and fish.
Blue Whales, humpbacks, baleen whales and more all eat plankton and live between 80-150 years while maintaining great strength and endurance and are sexually active until they die. 
Tom Harper, a sea farmer in northern British Columbia, created a 30...
Plasma tv > ForeverGreen Launches New Category Creator
Record $13,500 Online Bingo Prizes Available in May
CyberBingo Corporation (www.cyberbingo.com), a recognized leader in the online bingo industry and the longest running online bingo site, is launching new bingo games during the month of May that will include two opportunities to win Guaranteed $13,500 and two $10,600 jackpots. Played each Saturday in May, these high-paying guaranteed bingo games are comprised of three parts giving players three chances to collect large jackpots.
The first of the $13,500 games will be played on Saturday, May 7, commemorating Mother's Day.
The second $13,500 guaranteed game will be played on May 21 and popular $10,600 bingo games will play on May 14 and May 28.
According to CyberBingo Marketing Director, Aidan Bailey, "We have consistently raised the bar in online bingo.
Beginning with our state-of-the-art easy to play bingo software and now with our unprecedented Top of the Week $10,600 guaranteed bingo games. Our...
Record $13,500 Online Bingo Prizes Available in May
Plasma tv > Record $13,500 Online Bingo Prizes Available in May
Heidelberg Instruments, GmbH, Installs A DWL66 Maskless Lithography System at the Naval Research Laboratory, USA
Heidelberg, Germany (ContentDesk) October 9, 2005 -- Heidelberg Instruments, GmbH, Heidelberg, Germany, announced the installation of a DWL66 maskless lithography system at the Naval Research Laboratory, Institute of Nanosciences, Washington DC, USA.The DWL66 is a unique, maskless lithography system for mask making and direct writing.
This system is capable of producing patterns down to 0.6 microns, and is equipped with the capability of thick resist and grey scale exposure, in addition to metrology, front to backside and layer to layer alignment"As part of our ongoing enhancement to the equipment capabilities we have recently purchased and installed a Heidelberg DWL-66 Laser Pattern Generator (HLPG). The DWL-66 allows researchers to design and fabricate wafer masks in-house, eliminating the long turnaround time normally required when working with outside sources. Furthermore, the DWL-66 is capable of writing directly to a wafer.
This capability is crucial for direct...
Plasma tv > Heidelberg Instruments, GmbH, Installs A DWL66 Maskless Lithography System at the Naval Research Laboratory, USA